Barista Del Barrio | Branding Case Study
Brand design & strategy for a local Mexican breakfast & cafe business in Tucson, Az
Disclaimer: This is not the official brand design for Barista Del Barrio
Deliverable
Brand Design
Year
2023
Client
Barista Del Barrio
Design Tools
Illustrator & Photoshop
About
Barista Del Barrio is a Mexican breakfast and cafe business that combines traditional Mexican ingredients with high-quality coffee to create a unique and inspiring experience for its customers. The business is dedicated to providing exceptional service and a warm and welcoming atmosphere that fosters a sense of community. Its tagline, "Taste the culture, feel the love," reflects the business's aim to create an environment where customers can escape the stresses of daily life and feel like part of the Barista Del Barrio family.
The business values honesty, humility, quality, connection, and nostalgia, and strives to be the go-to spot for quality coffee, delicious food, and genuine connection.
Taste the culture,
feel the love
Taste the culture, feel the love
Mission & Vision
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Our mission is to blend classic Mexican flavors with modern coffee culture to create a unique and inspiring experience for our customers. We strive to provide high-quality products and exceptional service that enhances our customers' daily routines and brings people together in a warm and welcoming environment.
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To be the go-to spot for quality coffee, delicious food, and genuine connection, where customers can escape the stresses of daily life and feel like part of the Barista Del Barrio family.
Brand Values
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Barista Del Barrio is committed to being transparent and truthful in all its interactions with customers.
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The brand is grounded in a humble and approachable attitude, treating all customers with respect and kindness.
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Barista Del Barrio strives for excellence in every aspect of its business, from the ingredients used in its drinks and food to the ambiance of its store.
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The brand is dedicated to fostering genuine connections with its customers, creating an environment where people can come together and feel a sense of belonging.
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Barista Del Barrio celebrates the traditions and cultural heritage of Mexico, infusing its products with a sense of nostalgia and familiarity.
Color Palette
Barista Del Barrio's brand is characterized by warm and adventurous orange tones, cinnamon colors representing loyalty and trust, calming and elegant earth tones, tranquil greens enhancing the natural aspect of the brand, and sophisticated blacks. These colors add to the brand's earthiness, elegance, and strength and can be used to support various marketing materials.
