Mütter Museum Print Design
The museum needed to persuade young adults to visit and see the 25,000 specimens and the wonderful world of medical abnormalities.
Deliverable
Print Design & Advertising Campaigns
Year
2020
Client
Mütter Museum (Fictional Project)
Design Tools
Illustrator & Photo
About
The Museum needed a fresh new take on persuading a younger audience to visit the museum and its 25,000 specimens. The challenge was to design something captivating through digital photo-montage using Photoshop, sourcing images from the web, and creating a unique piece that plays homage to the oddities of the human body and the historical aesthetic of the museum.
This project consisted of a composite image created using Adobe Photoshop, the poster consists of a human skull with greenery, a rose, a human brain, and a syringe, paying homage to the medical nature and natural aspects of the specimens within the museum; the poster plays on typography and a focus on human anatomy.
Color Palette
The museum features medical specimens and other medical abnormalities and uses a tone of red on its website and branding. I decided to use a darker maroon color, adding to the vintage qualities of the museum while signifying power and fearlessness. Furthermore, the color beige is used to ground the design, adding a sense of seriousness and earthiness to the human nature of the museum's medical history. Gray and black are timeless, bringing strength and balance to the palette.
Typography
Rama E gothic is a vintage wood type, and it is used in the headlines, titles, and quotes as its antique retro look add to the nostalgia of the museum's medical history.
Acumin Pro is a versatile sans-serif typeface used in the body copy and maintains an exceptional degree of formality and legibility in all sizes.
Brand Extensions
Business cards
Business cards expand the campaign further using the same composite image featuring the museum’s information for visitors to visit and see the 25,000 specimens and medical abnormalities.
Book Cover
A book is represented here featuring the science behind the museum’s medical oddities. It is furthermore adding to the museum’s new and improved print material.
